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Campaign Corner
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Campaign Corner ●
Simona Tabasco and Beatrice Grannò
WHITE LOTUS STARS FOR SKIMS
This week, we highlight Simona Tabasco and Beatrice Grannò’s campaign for Skim’s Valentine’s Day shop. The Italian actresses, who play the troublemaking best friend duo in season two of the White Lotus, are also best friends in real life before the show. Just like the rest of us ordinary people, Kardashian loves the show. However, not all of us can have the stars model for our brands. When announcing the campaign, Kim Kardashian captioned her post, “I watched the 'White Lotus' and had to have my girls." Tabasco exclaimed when speaking about the shoot, “I love everything Skims stands for! To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding.” Not only does this marketing move create buzz, but it creates an appreciation for the Skims team for recognizing talented, powerful women.