Wildflower x Coachella: What Could Have Been

Wildflower recently announced its collaboration with the infamous Coachella music festival. For the campaign, the Carlson sisters posted a series of fun film shots of them holding their newest phone case. The case was then available online a few days later. 

Wildflower is no stranger to collaborations. They have made cases with Emma Chamberlain, Hannah Meloche, Jessie Jo Stark, and even Frankie’s Bikinis. These collaborations have been wildly popular. For these campaigns, Wildflower has gone down the social media route, rightfully. When collaborating with influencers who have large social media presences, Wildflower expertly utilizes their largest touchpoint. In addition to who the collaboration is with, the Carlson sisters will also post the campaign. Both sisters have a large following with strong fanbases who adore their lavish lifestyles and daring fashion choices.

Although this campaign strategy has been commendable in the past, Wildflower fell short for the Coachella. Don’t get me wrong, I like what they did. However, I want more. Something more exciting for such a groundbreaking collab.

Instead of one phone case, I believe Wildflower should have made a number of cases, four total. The first would be the same case they have already. A super fun black background with colorful icons that represent Coachella. 

For the next three cases, I propose that Wildflower create a phone case for each of the three headliners for the festival: Harry Styles, Billie Eilish, and Kanye West. Normally, I would be surprised if these performers collaborated with Wildflower. But for the festival, this matching makes more sense. The collaboration would still be under the title of Coachella, but each case would embody each of the singers.

Styles, Eilish, and West have some of the most die-hard and largest fanbases in the whole industry. Fans pay extreme amounts of money for old One Direction merchandise or Kanye’s Stem Player. With their superfans alone, Wildflower would see a lot of sales.

In addition, those who plan to go to the festival and enjoy their music would also buy the cases. Of course not everyone, but I would expect a good number to purchase Wildflower’s product. In order to hopefully maximize this target audience, I suggest that Coachella, Wildflower, and the singers promote the cases beforehand. For the singers, they would only post their individual cases. Coachella would send out emails to all ticketholders, announcing the cases. Wildflower and Coachella should also set up billboards in LA and on the way to the Coachella grounds. 

The promotion would also address the phenomenon of recording concerts. While recording Harry, would it not be awesome to be showing off his case? Coachella would be featuring festivalgoers on their Instagram stories and posts who showcase their phone case. 

In case buyers did not get the chance to order a case beforehand, there should be multiple Wildflower stands on the grounds during the festival. The stands would carry water as well. At many festivals, concerts, sports games, etc. water is very expensive because vendors can charge however much they want; buyers have no other option. Wildflower should give a fifty percent discount on the water to any person who buys a phone case as well. People love a discount, even if they end up paying more in the end. Especially if they are in need of water.

Lastly, I believe a phone case that is so specific to the 2022 Coachella festival creates more opportunities in the future. If successful, this collaboration could become annual. Repeat festivalgoers could collect the cases as tokens from each year. The specific designs for each singer create a lot of room for memories, prompting their owners to recall the concert every time they see the case. 

Although the Wildflower x Coachella phone case is great now, they definitely missed out on a much greater opportunity: a collaboration that could boost sales greatly, grow Wildflower’s audience, and provide a memento for thousands of people.